Target Audience
We have in our target, audience who are meteorologists and weather
presenters, who need a reliable source to share weather information to
their audience. We also target individuals who need to understand the
weather for any location at any given time
We are technologically driven meaning a majority segment of our market
are going to be those who are very familiar with the internet.
Personas
| Photo: |
 |
| Name |
Daniel Washington |
| Job title |
Meteorologist, NRA |
| Demographics: |
- 53 years old
- Married
- Father of four children
- Grandfather of one child
- Has a Ph.D in Meteorology
|
| Goals and tasks: |
He is intelligent, focused and goal-oriented. Spends his work
time:
- Consulting to tenants and landlords,
- preparing memos and briefs for agency heads,
- supervising weather related projects
|
| Environment: |
He is comfortable using a computer and refers to himself as an
intermediate Internet user. He uses email extensively and uses the
web about 2.5 hours during his work day.
|
| Photo: |
 |
| Name |
Kolaojo Francis |
| Job title |
Virtual Assistant |
| Demographics: |
- 23 years old
- Single
- Has a B.Sc in Mass Communications
|
| Goals and tasks: |
He is intelligent, focused and goal-oriented. Spends his work
time:
- Responding to emails and phone calls,
- scheduling meetings
- creating presentations, as assigned.
|
| Environment: |
He is comfortable using a computer and refers to himself as an
advance Internet user. He uses email extensively and uses the web
about 5 hours during his work day.
|
Scenarios
-
I'm traveling to the city to work for a month. Can I check the weather
of that place online?
-
Can I get recommendations on what to where daily for the weather?
-
I need help understanding the weather forecast. Is there someone that
can guide me?
- Where can I get up to date weather forecast for my area?
- Its cloudy these days. How can I know if it will rain tomorrow?
